Wagashi are traditional Japanese confections that evolved into an art form in the ancient Imperial capital, Kyoto. The character pronounced 'wa' denotes things Japanese, while the characters for 'gashi', an alliteration of kashi, have come to mean confections. Wagashi represent the essence of Japanese culture, and continue to be vital force in Japanese life.

One of the greatest fascinations in wagashi is their potential for appealing to much more than just the sense of taste. Wagashi are an invitation to indulge all five senses and to experience a taste of Japan. Inspired by the unique beauty of Japan, we will continue to create new wagashi varieties.

Shapes, colors and designs of wagashi, inspired as they are by Japanese literature, paintings and textiles, and often representing evocative images from nature, are a feast for the eyes.

This is of course a primary sense through which we experience wagashi. Since wagashi are made largely from various beans and grains that are staples of traditional, healthy Japanese diet, we are able to savor the distinctive flavors of their natural ingredients.

The softness, moistness, or crispness one feels when taking a piece of wagashi in one's hand, when cutting it to serve a friend, or when placing it in the mouth, all reveal the freshness, quality and uniqueness of wagashi's ingredients.

Fragrances of wagashi are delicate. Their ingredients have the subtlest of aromas which enhance the pleasure of the sweets without overwhelming the flavor and fragrance of the beverage with which they are served.

Wagashi's appeal to the ear comes from hearing the lyrical Japanese names of the different varieties spoken aloud and from the images these names evoke. Many names are derived from classical prose or poetry, while others may suggest a season.